Featured Client – Raw Chef Renee
Each month, Insure My Food shines the spotlight on a featured client doing big things in the mobile food industry. For November, we introduce Raw Chef Renee based in Katy, Texas but also ships throughout the entire state! Are you a current client interested in contributing to our blog? Send an email and let us know!
Tell us a little about your truck and how you began…
I discovered the raw lifestyle in 2007 (searching for a way to provide healthy meals for myself and my family) through Alissa Cohen and fell in love with the food. It was my kids who suggested that I photograph my meals that I made for them, which led me to try different raw vegan recipes. I developed a passion for making raw food through Alissa Cohen. I began teaching classes through her certified program in 2010.
I was a flight attendant for Continental (United) Airlines for 20 years at that time. Starting as a Personal Chef helped me to develop a love for making meals for others. My early menus consisted of meals I made for my family. Soon, I began working my gourmet raw business through Tru Meals in Houston, TX. When Tru Meals closed, I was still interested in continuing my professional business. At that point, my Darling Hubby saw an article on food trucks and the idea to have a completely raw, vegan, living food trailer was born! After 6 months of juggling both careers, I prayerfully decided to work my certified food trailer full time because it became something I really loved to do. I stay mostly in the Katy area (close to home), but I do move around the city and do events in Houston.
How did you first go about finding spaces and events to sell around? Any tips for first timers?
Finding a good spot is a challenge for food trucks! Most places want to charge you a space rental fee, but there ARE places that will let you park for free….you just have to search them out. I started by asking myself what part of town I’d like to be in. Then, visit businesses (taking samples of my food and showing them the menu is always a good thing!) and ask permission to park there. You will hear “No’s” before you hear “Yes'”, but don’t give up! 🙂
Describe one of the major successes or memorable moments you’ve had since opening your trailer.
Since opening my food trailer, a major success for me is when I see my regular customers come back each week!!! I love it when people stand outside of my window and talk about how much they love my food!!! People really open up to me about the struggles they have to live a healthier lifestyle and it warms my heart to be able to share my passion with them. 🙂 I also love doing Demos for groups and teaching classes!
What is the greatest piece of advice you’ve either been given or can give to people looking to start in this industry?
I read the greatest piece of advise from the Bible at Matthew 6:22 where it encourages me to “Keep a focused (or simple) eye”. With that in mind, I pay more attention to my family and spiritual needs while keeping my business in the proper place in my life. I do certain things on certain days for the business which helps me to maintain and balance all of my responsibilities.
Another valuable piece of advise I was given came from my mentor, Alissa Cohen. She told me to “Circle my wagons” which means to have people around you who encourage you, build you up and want to see you succeed. Running a food truck business is hard work and sometimes, when business is slow, you can get very discouraged. So, positivity energy keeps me going and helps me to weather the storm when times are hard!!!!
What are some challenges you have as a food truck owner in your area?
Weather is definitely a challenge for me because people don’t seem to come out when the weather is bad, or I am not able to bring the trailer out to serve in rainy or cold weather. I have set up an online order system for those days, which includes delivery, pickup, or shipping (within Texas) options, so that helps!
Networking within your territory can sometimes be a challenge – what are some of the best ways you’ve found to connect with people in your area?
My regular customers allow me to text them when I’m in the area. Also I post my schedule on my website: www.RawVeganChefRenee.com.
I have also found that connecting with vegan meet-up groups or vegan social media groups helps to spread the word!
Let’s talk about social media presence – where can we find you online?
I have my own website, and we are on Twitter, Facebook, LinkedIn, and Instagram.
I enjoy taking photos and video testimonies from customers at my trailer and posting them. People love seeing their photo and will share it on their social media page or invite friends to look at it on my pages. Word of mouth or page to page referrals work very well!!!
Why You Need Mobile Food Insurance
As a mobile food vendor, your day likely begins before dawn as you carefully procure ingredients, prep food, hand letter your menu board and ensure everything is ready to go before greeting your first customer. Your schedule is far from a traditional 40-hour work week and you know a thing or two about what it means to dedicate your life to the culinary arts.
There is nothing quite like owning your own business; the sweat equity you’ve poured into your creative pursuits is priceless. A satisfied smile from a happy customer makes it all worth it, and when a line forms and someone takes the time to tell you how much they enjoy the day’s special, you know the heart you’ve put into your work has translated beautifully.
With a long list of to-do’s and responsibilities, it can be hard to find the time to research the best options available to insure your mobile business. Thankfully, we “get” the mobile food industry! We know how full your schedule can be, as well as the unique nature of your office on the go. Often, your desk is your food prep area and your computer is your smartphone…we get it!
Why insure your business?
Not only is a level of insurance often necessary to do business (such as the general liability required by most commissaries, landlords and many events), it is a critical step in protecting your food business investment. Things like collision, theft, vandalism, extreme weather and more have a way of making an unwelcome appearance at the worst of times; we tailor your Insure My Food coverage to work well with your needs and your budget. In fact, we even offer a no liability deductible!
We streamline the process!
Instead of wasting time on tedious applications or trying to explain how your workflow is structured, we are trained to make the process smooth and headache free! We know and work with food vendors in a range of areas, including concession trailers, food carts, pop-up vendors, hot dog carts, street vendors, food stands and catering trailers.
As the leading mobile food vendor insurance company, we insure in nearly every state and take pride in supporting this community all over the country. We promise working with us is affordable and easy!
Request a quote online or call us at (800) 985-7859.
Get More Catering Gigs with a better website!
Get More Catering Gigs with a better website!
Social Media is the darling of web marketing currently, and even more so with Food Trailers and Food Trucks that are on a shoestring budget.
But I think there is a case to be made that your website (yes, the old fashion website!) is equally as important to your marketing than social media.
Here are the reasons…
1) SEO (Search engine optimization)
If you have a website people can search for you on google.
Even if someone types your company name and your Facebook or Twitter pages pull up, that isn’t enough!
What you want is for your page to pull up when someone searches Asian food truck catering, or food trucks your zip code or part of town.
A website that has pages with catering info, food served, location, chef bio, etc., will be indexed by google and in turn more attention from people who are searching for your exact services.
Tip:
Don’t pay someone to do SEO when starting off, just google best practices. If you exhaust those efforts, then look to hire an expert.
2) Photos, photos and more photos!
With a website you can tell a story about your food with photos. Customers can’t taste or smell your food online, but having mouthwatering photos is the next best thing.
Tip:
Use a professional, not your iPhone! Barter for services if you need to, it’s well worth the investment!
3) Create personality, build your brand and design your own style!
With a static Twitter or Facebook interface, there is very little you can do to add your own personal touch to the design or layout. However, on a website you can have a section about the chef, or add links to menus and photos.
Tip:
Use a website builder where you can control the content, so you can tweak the page and keep cost low. Most site builders nowadays will offer a Responsive Web Design, which adapts your website to desktop or phone viewing.
Tip:
Need a graphic designer for your website? try Fiverr.com for low-cost options to outsource the work.
How To Insure Your Mobile Food Vendor Trailer
How to insure your mobile food vendor trailer
What is Property Coverage for your food trailer?
Property coverage for your trailer protects against damage or loss to your trailer and the attached equipment or built in equipment.
Why Property Coverage for your trailer?
The most common types of losses covered are
- Theft or Vandalism
- Collision damage
- Wind and Hail
- Fire
- Lighting
Common mistakes:
The most insurance policies only cover your property at the main location, unless you have a special type of property policy called an inland marine policy. An inland marine policy is designed to cover property that moves.
Not insuring the full value of your trailer. You must insure to value to make sure the insurance company will fully reimburse you if a claim occurs.
Including coverage for items not attached to the trailer. These items should be covered under a separate coverage for contents.
Endorsing your personal auto policy with the trailer. At best these policies do not cover your contents in the trailer and at worst exclude coverage because of the business use of the trailer
General Liability Insurance 101 for Mobile Food Vendors
What is General Liability Insurance?
General Liability protects your mobile food vending business from lawsuits of bodily injury or property damage from a third party. Note though, this coverage does not cover employees.
Why have General Liability Insurance?
First, having general liability allows you to enter into contracts with event organizers, landlords, or commissary kitchens that require you to have coverage.
General liability insurance provides claims and legal expense protection from the below types of claims:
- Food borne illness
- Chipping a tooth from biting into something that should not be in the food
- Slip and fall. For example, a customer trips over an extension cord you left out or burns themselves on your generator
- Advertising injury, like if someone sues you over your marketing
Common mistakes:
Having a premise only policy. This means the policy doesn’t follow you when you move locations.
A policy that charges fees for each certificate they provide you. If you’re moving around, eventually you will need to add additional insureds to your policy. Find an agency that does not charge you for COI’s. Learn more about COI’s and why they’re important.
Policies with deductibles. Since the insurance company pays the legal fees to defend, having no deductible allows you to pass the claim and legal expense onto the insurance company If a claim should occur.